Education

B.B.A. General Business Core Course Listing

The classes below are from the General Core Business class requirements for a Bachelors of Business Administration degree from East Tenneesee State University. The course work involved provides a solid understanding of basic and intermediate business processes and designs. 

• Organizational Behavior and Management - An introduction to the managerial process emphasizing organizational behavior, theory, and development, and decision-making in complex organizations. (Click here for Appendix 13: Quality! Lessons Applied from Foreign Markets)
• Organizational Communications - The application of theory to the forceful composition of business communications. Intensive development of skills to prepare effective business letters, memos, and reports. Particular attention will be given to technical language.
• Operations Management - An introduction to the design, operation, and control of productive systems in both manufacturing and service organizations. Topics include: product, process, plant, technology, and personnel decisions; facility layout and location; job design and work measurement; logistics, production, inventory, quality, and cost control systems.
• Management Information Systems - Integrates topics of management and organization theory, information and communication theory, and systems theory relevant to managing an organization's information resources. Includes computer and data base concepts and emphasizes the design, analysis, operation, and control of information systems to aid management decision-making.
• Legal Environment of Business - An introduction to our legal system with its impact on business. Business problems with legislation, judicial decisions, and governmental regulation are examined with special emphasis upon securities transactions, business taxes, and the Sherman, Clayton, and Robinson-Patman Acts.  
• Principles of Marketing - An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.
• Business Finance - A study of the legal and ethical aspects of business dealings with respect to employees, the environment, consumers, suppliers, distributors, and the general community.
• Law of Commercial Transactions - A survey of the law of commercial transactions including contracts, sales and agency partnerships, corporations, commercial paper, secured transactions, and bankruptcy. The course should be helpful in giving one a general knowledge of the substantive law of business and in preparing for the law section of the CPA exam. Class utilized textbook West�s Business Law � Gaylord A. Jentz, Roger LeRoy Miller, Frank B. Cross.
• Management and Social Responsibility - A study of the legal and ethical aspects of business dealings with respect to employees, the environment, consumers, suppliers, distributors, and the general community.  (Click here for Appendix 11: What Constitutes Effective Corporate Responsibility in our Communities?)
• Policy and Strategy Formulation - A study in the specific problems involved in the formulation of consistent business policies and the maintenance of efficient organizations.  (Class team project performed a detailed analysis of management's restructuring strategy of the Harley-Davidson Motorcycle Corporation during the 1990's.)

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